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Search Engine Optimization (SEO) Secrets Ebook

Download Search Engine Optimization (SEO) Secrets Ebook

 

Search Engine Optimization (SEO) Secrets Ebook

Table of Contents

 

Chapter 1: Understanding Search Engine
Optimization
The Secrets of Popularity
The Secrets of Relevancy
Summary

Chapter 2: Relearning How You See the Web
The 1,000-Foot View—Understanding the
Neighborhood
The 100-Foot View—The Website
The 10-Foot View—The Webpage
The 1-Foot View—Individual Content Pieces
Summary

Chapter 3: Picking the Right SEO Tools
View Source
Useful Search Engine Queries
Search Engine–Provided Tools
Google Webmaster Tools
Relevancy Determining Tools
SEO Toolbars
HTTP Header Analyzer
Firefox User Agent Switcher
Firefox Rendering Modifier
Summary

Chapter 4: Finding SEO Problems
The 15-Minute SEO Audit
The 5-Minute Brand Reputation Audit
Identifying Search Engine Penalties
Summary

Chapter 5: Solving SEO Problems
First Things First
Fixing Popularity Problems
Fixing Relevancy Problems
Fixing Penalties
Link Building Techniques
Summary

Chapter 6: SEO Best Practices
Page-Level Information Hierarchy
Domain-Level Information Hierarchy
URL
Title Tag
Meta Description
HTML Headings (H1 – H6)
Images
Nofollow
Rel Canonical Link Element
Meta Keywords
JavaScript and Flash
301 Redirects
Blocking Pages from Search Engines
Traffic and Rankings
Parameter-Driven URLs
Footer Links
Summary

Chapter 7: The SEO Consulting Process
Answering Hard Questions from Clients
Preparing for the First Meeting
Paperwork: Setting Expectations
Deliverables
Establishing Price Points
What to Give Away for Free
Subsequent Meetings
Summary

Chapter 8: Comprehensive Site Audit
(Informational Website)
How to Read This Chapter
Sample Website
Sample Report
After Completing the Report
Summary

Chapter 9: Comprehensive Site Audit (ECommerce Website)
How to Read This Chapter
Sample Website
Sample Report
Summary

Chapter 10: Understanding the SEO Industry
A Brief History of SEO
Who Are Internet Marketers and Where Can I Find Them?
The SEO Pyramid and Wearing Multiple Hats SEO Leaders
The People and Technology behind Google and Bing
Long-Term Perspective in SEO
Summary

Chapter 11: Search Engine Verticals
Universal Search
Local Search
Image Search
Video Search
Instant Search
Summary

Chapter 12: Optimizing for Alternative Search
Engines
Amazon
YouTube
Facebook
Delicious
Flickr
Twitter
Summary

Chapter 13: Test, Test, Test
Setting Up a Testing Platform
Running a Test
Recording Results
The Importance of Sharing Knowledge
Summary

Chapter 14: SEO Resources
SEO Cheat Sheet Part 1: On-Page
Optimization
SEO Cheat Sheet Part 2: Canonicalization
Errors
SEO Cheat Sheet Part 3: Meta Robots and
Robots.txt
SEO Cheat Sheet Part 4: Sitemaps
SEO Cheat Sheet Part 5: User Agents
Switching Domains Checklist
SEO Quick Hit List
Summary

 

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