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Traffic is the pre-requisite for any successful business. Just like how a typical brick and mortar shop needs people walking around to see their shop, an online business needs eyeballs as well.
The problem is that for many new entrepreneurs, they lack the financial budget nor knowhow to generate tons of traffic for their businesses.
And then in the early internet marketing years, a group of people came up with the term “SEO Marketing” and this has been the forefront for free traffic generation till today